Dzingai Katsamba. Digital Readiness and Big Data Analytics: Moderating Roles in Achieving Social Sustainability through AI-CRM and Competitive Advantage. J. manag. pract. humanit. soc. sci. [Internet]. 2025Jan.28 [cited 2025May12];9(1):1-18. Available from: http://www.global-jws.com/ojs/index.php/global-jws/article/view/319